Tenaciously Tennis

The US Open National Playoffs – A Good Idea?

Posted in Deja Kitchiner by Ben on April 18, 2010

“For the first time ever, you can compete for a wildcard into the U.S. Open Qualifying Tournament,” states the USTA’s official website in its description of the tournament that gives non-professionals and professionals alike the chance at playing in Flushing Meadows.

Is this a good idea? On a number of levels, yes. For one, by allowing people to get involved in the process of entering a tournament, getting match play, and experiencing the grind of a professional tennis player, the respect for these athletes increases dramatically. Moreover, the stories of individuals whose passion for tennis rivals even that of the professionals comes through. For example, one player, fourteen-year old Deja Kitchiner, is just one of the entrants hoping to make it to the qualifying round. Imagine this young tennis sensations taking her game to the next level and making a real run for a Grand Slam title. Who could argue with the appeal of that sort of story?

This unique marketing campaign for tennis is much needed. Although the number of tennis players is on the rise, creative steps like this need to be taken. Hopefully, the tournament is deemed a success, and a young up-and-comer, or even an professional hoping to reclaim past glory shines through the grueling battle.

For more information about the tournament, click here.


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